We work everyday … not just sale day!
The NILE Merit Heifer Legacy Program is now open — created in honor of my dad, Bill Pelton, who devoted his life to lifting up young cattle producers. If you were a Merit Heifer recipient from 2017–2022, this is your chance to take your herd to the next level with support for bulls, semen, or embryos.
Dad believed in you.
He believed in your future.
This program continues that belief.
📅 Apply by Nov 15 🔗 https://form.jotform.com/262005268342148
Carry the legacy forward.
Build something lasting.
Congratulations to these young men and women! They will receive heifers from their gracious donors this fall. After a year of monthly reports, monthly meetings with industry professionals, breeding the heifers, and completion of other requirements these recipients will show at the 2026 NILE and then take full ownership of their heifers. We’re excited to see young people interested in agriculture, and especially the beef cattle industry!
ALLIED INDUSTRY SPOTLIGHT
Reach the Right Kind
Digital Advertising That Works for the Livestock Industry
After 20+ years serving cattlemen and ranchers, we know the real cost isn’t what you spend—it’s what you miss by not reaching the right kind. Our platform leads the industry in targeted engagement, helping you connect with buyers who are ready to act.
At Bill Pelton Livestock, our eCattleAd digital marketing package gives your program real‑time visibility across email, website, and social media. It’s built to put your cattle in front of buyers with messaging that can be updated as needed—especially for ranchers who value cowboy‑friendly communication and hands‑on, personalized support.
Ready to take your sale online? Our Internet Auctions are built for the working cowboy — a ready‑to‑go system with the tools you need to keep auctions running smoothly and buyers engaged from start to finish.
Whether you’re ready to jump back in or just exploring options, we’re here to saddle up and help you reconnect with your audience and ride the momentum.
CONTACT US, we are here to help!
BEEF QUALITY ASSURANCE
The mission of Beef Quality Assurance (BQA) is to promote best management practices for cattle producers in an effort to strengthen consumer confidence in beef as a wholesome food product.
