Just 10 years after its inception, the Beef Checkoff-funded Masters of Beef Advocacy (MBA) program celebrated its 15,000th graduate in August. The program was created to equip and engage beef industry advocates to communicate about beef and beef production. It is one of the strongest beef advocacy efforts in the industry, according to the Oklahoma Farm Report.
A self-directed online training program managed by NCBA, MBA requires students to complete five lessons in beef advocacy, including The Beef Community; Raising Cattle on Grass; Life in the Feedyard; From Cattle to Beef; and Beef. It’s What’s For Dinner. Once the MBA course has been completed, graduates gain access to resources on the MBA Classroom site, as well as tools to advance their advocacy efforts, including talking points, fact sheets and continuing education opportunities. Each year, advocates reach tens of millions of consumers as a result of their advocacy efforts.