January 29, 2019

DENVER – Archer Daniels Midland Company, a world leader in agricultural processing and food ingredients, and the Red Angus Association of America are combining their expertise to provide Red Angus breeders and commercial bull users with tools for success to improve the breed and the beef industry.This new relationship affords RAAA members and stakeholders access to nutritional counseling at no expense. Producers can simply call or email designated ADM nutritionists with questions specific to their own operations. ADM will offer answers and perspective targeted to help those producers according to their needs.

The new program is a testament to the dedication of ADM and RAAA to American beef producers. ADM’s nutritional experts will work directly with Red Angus producers to help them meet their herd’s nutritional goals in order to attain optimal reproduction and growth performance, while supporting first-rate animal health.

“We are very pleased to be working jointly with ADM to offer this new service to RAAA members and Red Angus commercial producers,” said Tom Brink, RAAA CEO. “The challenges associated with cow herd nutrition are wide-ranging and complex. Expert information from ADM, a true industry leader in the field, will help our constituents navigate this increasingly technical and important aspect of their operations, leading to greater productivity and improved profitability.”

“We are proud to embark on this exciting endeavor with RAAA, its members and commercial producers,” stated Chris Hagedorn, ADM ruminant manager. “ADM’s philosophy is firmly rooted in delivering nutritional technologies and strategies that advance cattle performance, resource utilization and operational profitability. Our specialists will work side-by-side with the membership to develop individualized nutrition programs based on complementing existing resources with fundamental nutrition and, when applicable, apply innovative strategies and technologies to enhance animal health, well being and performance.”

RAAA members and commercial Red Angus producers who wish to capitalize on this progressive collaboration may contact ADM cattle nutrition experts at RAAANutrition@adm.com or by calling 866-666-7626 ext. 8. For more information about the partnership, contact Gary Fike at gary@redangus.org.

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.