I have looked at enough bull sale videos that did not excite me about buying a bull from that sale. The Shipwheel video showed these bulls in the positive perspective. What made it happen was the backdrop of golden straw, the panels used to get a perspective on frame size vs. another bull, the pen size was just right, you could see the bull from every angle, just the right amount straw so you see the bulls legs. After looking at the video I could buy a bull over the phone versus driving to the sale. Hats off to Klint and Lori and Pelton Livestock who did the video.