This Isn’t Your Typical Report

    • Meet beef’s new, star advocate and other influencers
    • Review hard data on beef demand
    • See how “Beef. It’s What’s for Dinner.” is evolving
    • Discover the global impact of beef
    • Learn which cuts are gaining popularity
    • And so much more!

Your Investment Drove Results

The 2018 Cattlemen’s Beef Promotion and Research Board Annual Report is now available. Our top priority is to drive demand for beef, and, through this year’s report, we disclose exactly how your dollar supports the entire industry.